Media tours are promotional strategies for reaching media outlets, journalists, influencers, and target audiences. A video production company streamlines connections with the media for interviews and stories about your organization. By collaborating with your public relations, they coordinate these events to elevate brand awareness and messaging. Here is what a media tour is and why you should schedule one:
Custom Multimedia Content
Studios create promotional, explainer, testimonial, and other multimedia content. Other customized content can engage targeted stations, websites, and social channels. This personalized information maximizes shareability by media outlets and influencers to extend your audience reach.
Unified Brand Image
When you coordinate media outreach through a video production company, their videographers and producers capture footage that aligns with your existing brand aesthetics. Consistent visual elements across all content and platforms develop a unified brand image. This branding helps strengthen your market positioning. A professional company also maintains your brand voice across interviews and multimedia materials.
Local Promo Videos
Studios coordinate with regional broadcast partners to feature your organization in localized promotion spots. Custom videos showcasing your products, community ties, or event participation can be seen in specific geographic markets. Localized content develops brand awareness and consumer affinity at the local level.
News Segment Pitching
Media tours allow your company to pitch news stations’ segment ideas that integrate mentions of your brand or initiatives. You can work with your production partners to brainstorm topics based on your industry expertise. Deliver news angle pitches that include suggested sound bites, graphics, and studio time slots for stations to film segments. This syndicated content expands your earned media footprint.
Multimedia Press Materials
Studios create multimedia assets like high-resolution images, press releases, footage, and graphics that media outlets need for stories. This digital media toolkit gives journalists everything they need to spotlight your news. You can also offer interviews with your executives to entice further media coverage.
Coordinated Messages
A professional studio can shape talking points and on-camera interview responses so spokespeople deliver consistent messages. Coordinated messaging across channels maximizes your media tour’s impact. Studios anticipate tough interview questions and arm your team with appropriate responses. Strategic message coordination helps avoid media pitfalls to protect your brand.
Event PR Support
Production companies can offer promotional support if your media tour coincides with a newsworthy event, such as a new product launch or corporate milestone. Work together on scheduling broadcast interviews and local promos to air around event dates. The cross-channel PR elevates your announcement’s visibility, reaching your target audience to increase organic traffic to your website.
Use a Video Production Company Today
Media tours provide organizations with multimedia assets to elevate brand visibility through strategic media outreach. A video production company captures engaging visual content that tells your organization’s story across today’s evolving communications landscape. Studios have the networks and technical capabilities to coordinate far-reaching media tours that align with your marketing goals. Contact a production video team that produces media tours to help get your product or service the coverage it needs today.
